Profile PictureDennis Geelen

The Zero In Formula - ebook

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Downloadable PDF version of the Amazon best selling book, The Zero In Formula

THE ZERO IN FORMULA, Dennis Geelen’s popular book, challenges business owners, CEOs, and leaders to think differently about their company.

The stats don’t lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline.


Geelen argues that if you look at the most successful businesses throughout history, you will find a common formula. The businesses that have been able to rise to the top of their sector and thrive throughout economic downturns, industry disruptions, or even a global pandemic were all built on a foundation of being customer centric and innovative.

Building a company, an organization, a school, a church, or a team that reaches the level of customer-centric innovation (CCI) required to be a leader or disruptor in your industry—with long-term sustainable success—requires intention and a plan. This book gives you the right pieces to your puzzle. This book helps you understand how to build a proper foundation. This book is your recipe.

In THE ZERO IN FORMULA Geelen walks you through the recipe. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will understand what it means to be truly innovative, with principles and practices you can implement. You will be guided through the recipe step-by-step to build your successful foundation. You will learn from stories and examples of other businesses and their successes and failures. Whether your business is just starting out and looking for a blueprint to follow over time, or your organization is an existing business and you realize you need to make some corrections and get back on a better course, this book is your guide.


“The business world is awash in buzzwords, two of the biggest being customer centricity and innovation. The challenge is a practical one: how to make them come alive in the real world. Geelen’s The Zero In Formula does what the title promises—it provides a rich set of tools, approaches, and techniques for actually creating a sustainably successful business grounded in those two powerful concepts.”

   - Charles H. Green, Founder of Trusted Advisor Associates and coauthor of The Trusted Advisor

"Dennis Geelen has found the secret to building a company that lasts and thrives in the future. The Formula lays out the blueprint on how to win in business through customer centricity and innovation. For the first time these two ideologies are taught in a practical way that can be applied today. This is the textbook that I wish I had when I started in the industry. It would have saved me years of experimentation, failures, and discovery."

    - Jesse Cole, Owner of Savannah Bananas and author of Find Your Yellow Tux

“There's a plethora of books on being customer focused, and equally as many on innovation. But few put the two together and demonstrate how customers are the center of your innovation efforts. This book does just that and gives you a reproducible formula so you can too.”

    - David Burkus, author of Under New Management

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16.5 MB
222 pages

The Zero In Formula - ebook

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