The Author's Playbook

Turn Your Dream of Writing a Best-Selling Book Into Reality!

Learn the exact strategies I used to write, publish, and sell two best-selling books—without wasting time or money. This self-paced course is your shortcut to author success!

Writing a book can feel overwhelming.

• Where do you even start?
• Will anyone read it?
• How do you turn your ideas into a finished product?

I get it—it’s easy to feel stuck or doubt yourself. But here's the truth: Writing a book is not just for “professional” authors or people with endless time. With the right roadmap, you can write a great book that grows your business, builds your brand, and positions you as an expert in your field.

Here’s why most aspiring authors never finish their book:
❌ They don’t have a clear plan to get their ideas out of their head and onto paper.
❌ They get overwhelmed by the publishing process and give up before they start.
❌ They don’t know how to market their book effectively to make it a success.

If you’ve been putting off writing your book because of these challenges, don’t worry—you’re not alone. The Author’s Playbook is here to help.

The Author’s Playbook is a step-by-step guide that takes the guesswork out of writing, publishing, and selling your book. With my proven strategies, you’ll save yourself hundreds of hours of frustration and thousands of dollars in mistakes.

Whether you're a seasoned entrepreneur looking to establish credibility or someone with a story to tell, this course will show you how to bring your ideas to life and publish a book that makes an impact.

Imagine this:
✔️ You’ve written and published your book, and it’s earning 5-star reviews from readers.
✔️ Your book is opening doors to new clients, customers, and speaking opportunities.
✔️ You’re seen as a credible expert in your industry.
✔️ You’ve unlocked a new income stream and expanded your personal brand.

All of this is possible with The Author’s Playbook!

Here’s exactly what you’ll master in The Author’s Playbook:

✔️ How to plan, outline, and write your book—so the process doesn’t feel overwhelming.
✔️ Self-publishing secrets—learn the tactics I used to self-publish my two bestsellers.
✔️ Editing and formatting tips—ensure your book is professional and ready for market.
✔️ Designing an eye-catching cover that attracts readers and reflects your brand.
✔️ Proven marketing strategies to sell your book and grow your audience.
✔️ How to leverage your book to increase credibility, get clients, and open new opportunities.

You’ll also get real-life examples, my personal insights, and templates to help you write and publish your book faster.

By the end of this course, you’ll have:

• A clear roadmap for writing, editing, and publishing your book.
• The skills to self-publish like a pro—without costly mistakes.
• A proven strategy to market and sell your book, so it actually reaches your target audience.
• The confidence and tools to position yourself as a trusted authority in your field.
  

Ready to become a published author?
Enroll in The Author’s Playbook today and get instant access to everything you need to write, publish, and sell your book.

Check out these testimonials from some budding authors who've taken the course:

"I’ve just finished going through this course. you did a fantastic job with it! Really impressed so easy to follow, lots of great tips and resources along the way. And of course having facilitated a lot of training over the last several years I’m always looking at things from that perspective as well, and honestly it was exceptional. Also I loved the workbook in excel. I gave this course a 5 star rating. It will be extremely useful as I’m writing my book. I’m so glad I now have some structure to work with, thanks to you!" - Kris Dawson

“As a first time author, taking the Author's Playbook course by Dennis Geelen was very helpful to me to understand more about the process of writing and publishing a book. Dennis turned a complicated and confusing process into easy, simple, painless steps. Just getting the resources at the end was worth every penny. Thanks Dennis for creating this course and putting it as a price point that’s affordable to everyone.” - Tom Clairmont CEO, NET Essentials Inc.

“I found this course to be more comprehensive than I expected! The marketing and publishing information alone was worth the cost of entry.” - Kris Walters

"An excellent 'fire starter' course for creators who have a book in mind – with practical 'how to' steps and pro tips – from getting an outline of your book done in one session through to editing, publishing, marketing, and sales" - Diane Blaxland

“Prior to ‘The Author's Playbook’ I had absolutely no idea how to even begin the process of publishing a book. Dennis’ course is a valuable playbook for anyone wanting to write and publish a book. He provides you with a step-by-step guide to write your book, then moves on to the publishing options available, and even includes tips on how to market your book once you have published it! This course far exceeded my expectations as I now have a valuable blueprint on how to finally realize my dream.

Thank-you Dennis!" - Cynthia Hamu

“This course was so helpful in directing my vision for the publishing and marketing stage of my book and gave me great clarity on the structure for non-fiction writing!”  - Evan Sanderson

“Thank you, Dennis, for the tool to actually make the ceremonial declaration of ‘I am going to write a book someday’ into a decision of ‘I AM a writer!’

The course helped so much. As a brand-new writer, the system, the step-by-step tool to break down my book into manageable chunks was a weight off my shoulders.” - Ally Pazuk

"Dennis always delivers with content that is practical and easy to implement. If you’re thinking of writing a book - stop.  Get this course first - to prepare yourself." - Karen Grill

By the end of this short course, you'll have a roadmap for success as an author.

Here's a preview of what's inside:

Contents

Part 1: Course Intro

- My story

- What to expect in this course

Part 2: On Writing

- Establishing the WHY and WHAT of your book: The Foundation

- Strategies for establishing good writing habits

- Tips for ensuring the book you're writing will be sought after by your ideal reader

Part 3: On Editing

- What are the different levels of editing?

- How much self editing should I do and how?

- Hands on tips and examples for great prose

- Effective use of Beta Readers

- How and where to find the right professional editor for YOUR book

Part 4: On Publishing

- What are my options?

- The Pros and Cons of each type of publishing

- A deep dive into publishing on Amazon

- A behind the scenes look at my KDP account

Part 5: On Marketing

- How to build a marketing strategy to get your book out there!

- Tips for leveraging influencers

- Tips for leveraging podcasts and newsletters

- Tips for leveraging partnerships

- Including real life examples, and more!

Part 6: Additional Resources

- A complete list of guides to additional resources to help you through each phase of the process

FAQs

Who is this course made for?

The Author's Playbook is designed for anyone looking to write, publish and market a book but needs some guidance.

Do I need any writing experience to take this course?

No! The Author’s Playbook is designed for both first-time authors and seasoned writers looking to refine their process.

How long will it take me to write my book?

This course is self-paced, but with the clear strategies and templates I provide, you can have your book written and ready to publish in as little as a few months—depending on your schedule.

Who am I?

I'm the founder of my own one person consulting company, Zero In. I built my company into a successful consulting practice where I help small to medium sized businesses with their customer experience, employee experience, and creating a culture of innovation.

Along with my consulting, I am also the author of the best selling book THE ZERO IN FORMULA, creator of the online course by the same name, a workshop facilitator, public speaker, and guest writer for Entrepreneur.

After creating and scaling Zero In, I now also spend time coaching solopreneurs and have written a new hit book called THE ACCIDENTAL SOLOPRENEUR.

What will I learn in this course?

How to avoid all the pitfalls awaiting new authors and instead, save all kinds of time and money getting your book out into the world. With the workbook full of templates, guides, and additional resources, you'll have everything you need!

Stop floundering. Let's get you set up for success.